At the end of each week, PSFK curates the last seven days’ top content to give you a digest of everything that is trending both on and offline right now. Click here to download the PDF version.

Introducing Amazon’s Tablet Computer: The Kindle Fire

iPhone App May Make Reading Glasses Obsolete

Indie Bands Get Sponsored To Help Toyota Market The Scion

Carlsberg Fills A Movie Theatre Full Of Bikers To Promote Their Beer

Fashion Mags Branch Out Into Online Retail

Movie Of The Week: Joseph Campbell Inspired Film ‘Finding Joe’

Creative Shoes Made From Recycled Beer Packaging [Pics]

NYC Subway Stations To Get Cell Phone Service

Walmart Downsizes To Become A Friendly Neighborhood Market

Product Of The Week: fuseproject’s Pick Up Truck Inspired Bike