Given India’s fast-developing, upwardly-mobile society, it is interesting that these affordable cars are not selling faster.
The Indian motor company Tata sells the world’s cheapest car for about $2,200 but practically nobody is buying it. Tata estimated it would sell 100,000 of its Nano vehicles each month to India’s car-crazy, upwardly mobile society; in reality, the company is only moving about 1,000 vehicles per month. The concept behind the Nano comes from Tata’s sense of social responsibility in Indian society and its desire to provide an inexpensive form of safe travel on India’s roadways. Big Think