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Phillips Challenges You To Wake Up

The consumer electronics brand urges people to change the way they feel in the mornings by changing the way they wake up.

Claudia Cukrov
Claudia Cukrov on October 5, 2011. @claudiacukrov

DDB Amsterdam and Phillips have put out the challenge to enjoy your mornings with their new Wake-Up Light.

With light being nature’s most common method for ‘waking up’ in the animal kingdom, the Wake Up Challenge urges people to change the way they feel in the mornings by changing the way they wake up.

Users of the Facebook app are asked a series of questions about their wake up regime, the results presented in an archetypal video. Five-hundred lucky app users will be able to test-run Phillips’ new sunlight-simulator Wake-Up Light. 

Wake Up Challenge

Thinking...