New Movie Gives Lifts The Veil On The Big Business Behind Electric Vehicles
Innovation in the EV space is coming from Silicon Valley of all places. 'Revenge Of The Electric Car' provides an intimate, behind the scenes look at the response from GM and Nissan, as they release their entrants in the EV space.
PSFK was recently invited to a screening of Revenge of the Electric Car, Chris Paine’s follow up to his 2006 film, Who Killed the Electric Car. In this latest iteration, Paine was invited behind the scenes and got access to those leading the EV movement at companies like GM, Nissan and Tesla. The film was shot over a long time-frame and was able to capture the effects of the 2008 economic collapse, and the subsequent government bailouts for the automotive industry.
Most notably, the film provides intimate access to some of the most widely known names in the automotive industry. Viewers will undoubtedly walk away charmed by GM’s Bob Lutz, who is widely acknowledged for being a larger-than-life character. He is easily the most divisive character in the film and has more one-liners in the movie than all other participants combined. In this film, Lutz has seen the light and is leading the EV push at GM. Carlos Ghosn, CEO of Nissan, is another larger-than-life character. It is hard to walk away from the film not betting on the success of the Nissan Leaf and appreciating the size of the bet that Nissan is taking on the EV segment. Finally, we get the most intimate access to Elon Musk, CEO of Tesla, who is spending most of his PayPal fortune to build the Tesla Roadster, the EV that has captured the world’s imagination.
For anyone interested in the automotive/EV space, this film will prove both entertaining and informative.
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