menu

PSFK Tours Uniqlo’s 34th Street Store

PSFK Tours Uniqlo’s 34th Street Store
Advertising

A look inside the Japanese retailers second recently opened, technology-equipped, futuristic location.

Kristen Nozell
  • 25 october 2011

Japanese clothing retailer UNIQLO has opened their new store at 31 West 34th Street between 5th and 6th Avenues, following the October 14th opening of the new flagship location on Fifth Avenue at 53rd Street. The brand, which is a subsidiary of Japanese retail holding company Fast Retailing Co. (FR), is committed to its philosophy “Made For All.” The two new locations join the first U.S. store, located in SoHo, which opened in 2006. The Fifth Avenue store is the brand’s largest location; the 34th Street store is the second largest.

The new store, which was designed by Masamichi Katayama of Japanese design firm Wonderwall, maintains an image consistent with its other locations, while containing a few novel features. The most eye-catching of these additions are the flying mannequins that soar between the three floors; the 34th Street store is the first in the U.S. to employ this technology. The 64,000 sq ft space also boasts a combination of 147 LED and LCD screens displaying brand content around the store.

Chief Executive Officer of UNIQLO USA, Shin Odake, described the store as “futuristic” with its minimal design and organized layout. The sleek stainless steel cash registers certainly fit this futuristic image, as do the color-changing stairs. In a further embrace of technology in the retail experience, employees are equipped with hand held inventory checking devices.

The 34th Street store features UNIQLO’s complete product offering, with the Jil Sander collaboration, +J, displayed in a store-within-store on the second floor. Customers will find the UNIQLO Innovation Project on the first floor. This collection is focused on functionality, with informative icons marking water repellency and heat retention, among others. Another draw for the 34th Street store is the $9.90 denim collection, only offered at this location and the Fifth Avenue store.

Uniqlo

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Today

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

DNA data has the potential to drive brands forward to new levels of unique product personalization

AI Today

How Artificial Intelligence Is Enabling Anytime Shopping & On-Demand Support

Retailers are leveraging advanced technology to relieve associates from mundane tasks, while better assisting customers

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Syndicated Today

NYC Map Calculates Economic Benefits Of Every Tree

TreesCount! maps all the greenery in the five boroughs and even figures out how much money it saves the city

Fashion Today

Create A Perfectly Tailored Shirt Using Just Your Phone

UKYS has created an application to get accurate measurements of buyers through a few simple pictures for custom shirts

Related Expert

Howard Sullivan

Design, Retail Marketing

Home Today

Tiny Home Robot Turns Switches On And Off

The miniature device attaches to the side of an appliance or switch to enable remote control through a person's phone

Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

USA december 2, 2016

Twitter-Powered Metronome Measures The Tempo Of Austin

The installation is designed to swing faster as more tweet come in

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

No search results found.