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Springwise: Touch-Screen Ad Lets Restaurant Patrons Reserve A Table

Springwise: Touch-Screen Ad Lets Restaurant Patrons Reserve A Table
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Passers-by can also use the ad to receive a coupon via text message, browse the menu, or watch TV.

Amelia Riley Swan
  • 4 october 2011

If Chicago bus stops can be used to serve up warm soup samples on cold winter days, then why shouldn’t a busy tram stop in Helsinki let passers-by make a reservation at a nearby restaurant? That, indeed, is now the case thanks to an interactive installation by Finnish ad agency HeyDay for local restaurant Ravintola Lämpö.

Consumers can use Ravintola Lämpö’s touch-screen ad to reserve a table, order a coupon by SMS, browse through the menu and even watch TV. The entire installation resides inside a standard Abribus tram stop ad cabinet with the addition of a touch-screen foil enabling the screen to be used in any weather through the cabinet’s thick glass. To make a reservation, users simply indicate when they’d like to eat at Ravintola Lämpö, enter a mobile phone number and receive confirmation via SMS. Later, once they’ve had their meal, the system sends another SMS requesting feedback on the visit; in exchange for their ranking, consumers receive a coupon for use next time.

It’s one thing for consumers to see an ad for a restaurant in the course of a busy day, but most ads offer no easy way to turn intentions into actions on the spot. HeyDay’s technology, on the other hand, does just that, taking outdoor advertising to a new level. Restaurateurs around the globe: how about you?

Website: www.ravintolalampo.fi
Contact: asiakaspalvelu@ravintolalampo.fi

Originally published on Springwise, republished with kind permission.

Springwise is an independent new business ideas and innovation firm that seeks out the most promising new business ideas around the world. Learn more about Springwise

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