menu

Springwise: Touch-Screen Ad Lets Restaurant Patrons Reserve A Table

Springwise: Touch-Screen Ad Lets Restaurant Patrons Reserve A Table
Advertising

Passers-by can also use the ad to receive a coupon via text message, browse the menu, or watch TV.

Amelia Riley Swan
  • 4 october 2011

If Chicago bus stops can be used to serve up warm soup samples on cold winter days, then why shouldn’t a busy tram stop in Helsinki let passers-by make a reservation at a nearby restaurant? That, indeed, is now the case thanks to an interactive installation by Finnish ad agency HeyDay for local restaurant Ravintola Lämpö.

Consumers can use Ravintola Lämpö’s touch-screen ad to reserve a table, order a coupon by SMS, browse through the menu and even watch TV. The entire installation resides inside a standard Abribus tram stop ad cabinet with the addition of a touch-screen foil enabling the screen to be used in any weather through the cabinet’s thick glass. To make a reservation, users simply indicate when they’d like to eat at Ravintola Lämpö, enter a mobile phone number and receive confirmation via SMS. Later, once they’ve had their meal, the system sends another SMS requesting feedback on the visit; in exchange for their ranking, consumers receive a coupon for use next time.

It’s one thing for consumers to see an ad for a restaurant in the course of a busy day, but most ads offer no easy way to turn intentions into actions on the spot. HeyDay’s technology, on the other hand, does just that, taking outdoor advertising to a new level. Restaurateurs around the globe: how about you?

Website: www.ravintolalampo.fi
Contact: asiakaspalvelu@ravintolalampo.fi

Originally published on Springwise, republished with kind permission.

Springwise is an independent new business ideas and innovation firm that seeks out the most promising new business ideas around the world. Learn more about Springwise

Advertising
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Work Today

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Op-Ed Today

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

Trending

Get PSFK's Related Report: Future of Automotive

See All
Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Related Expert

Angelo Semeraro

Interactive Developer

Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

No search results found.