TED, the non-profit dedicated to ideas worth spreading, launches its second annual Ads Worth Spreading initiative, as announced by TED Curator Chris Anderson from the IAB MIXX Conference stage in New York today.
Agencies, brands, producers and individuals are invited to submit work that expresses a clever, compelling or infectious idea. TED will open submissions on October 15, 2011 and close on December 31, 2011. During this time, six teams of two – made up of one renowned TED speaker and one rising star from the advertising industry – will tap their networks to seek out and nominate compelling ads from specific areas of interest. In addition, TED’s 24 Advocates from the advertising industry will make valuable suggestions and nominations. YouTube’s Ad Blitz will help in sourcing all Super Bowl ads.
TED will then curate a final selection of 2011’s ten most fascinating campaigns – the Ads Worth Spreading – to be announced at the TED2012 conference in Long Beach, California in March, and showcased on TED.com and YouTube. Ted
Photo: Brain Pickings