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Top Gear Performs U-turn Over Jeremy Clarkson Satnav [Headlines]

The BBC inadvertently breached its own editorial guidelines with an endorsement deal with an automotive product.

Amelia Riley Swan
  • 13 october 2011

The BBC has been forced into an embarrassing U-turn after it was revealed that a deal to make Top Gear satnavs voiced by Jeremy Clarkson breached its own editorial guidelines.

About 54,000 of the devices had already been made, and many of them delivered to shops, before the blunder became apparent.

The BBC’s commercial arm, BBC Worldwide, will now will now donate all proceeds from the sales to Children In Need to bypass rules that prevent the show’s presenters endorsing motoring products.

The Top Gear satnav features Clarkson giving instructions in typically sardonic style – amusing for Top Gear fans, no doubt, but it may begin to grate on the 100th journey. Guardian

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