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Toshiba TV Ad Now Holds Guinness World Record

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Using sophisticated filming and post-production technology, a UK studio proudly put its name in the record books.

Anna Brillon
  • 8 october 2011

Electronics giant Toshiba was able to gain a spot in the Guinness Book of World Records for having the greatest number of cameras used in a composite film shot. In the TV commercial entitled, ‘Time Sculpture,’ UK-based designers from Hungry Man Studios set up 200 HD video cameras and took 360-degree shots of nine people each doing regular things. The brilliant minds behind the project then combined all the footage of each person and made them appear to be a seamless shot. The result is a fascinating look at how this filming technique can seem to go beyond the boundaries of time and space. According to sources, Hungry Man used more than 110 hours of footage and over 20 TB of data to complete the project for Toshiba.

Toshiba

Hungry Man Studios

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