The online travel review site iss facing legal action for defamation for the use of a new feature which warns consumers of activity deemed ‘suspicious.’

Deborah Sinclair, the owner of Riverside Hotel and Restaurant in Evesham, Worcestershire, started defamation proceedings this week against the American site, requesting the disclosure of details that have given TripAdvisor cause to use its “red flag” feature on her hotel’s TripAdvisor page.

Brand Republic

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