menu

Triple Pundit: Levi’s Ditches Experience On Path Towards Water Savings

Triple Pundit: Levi’s Ditches Experience On Path Towards Water Savings
Advertising

At PSFK CONFERENCE SAN FRANCISCO, the Senior Vice President of Design and Licensing spoke about the company's future in terms of sustainability and profit.

Triple Pundit
  • 18 october 2011

Levi’s is not shy about sharing the successes it has had on the sustainability and corporate social responsibility front.  And perhaps they do not need to be.  The company has had a long history of blending profits and progress.  Fifty years ago, when the company purchased a factory in Blackstone, Virginia, its owners, the Haas family, demanded its workforce no longer be segregated by race.  To that end the Haas name has been a part of numerous charitable foundations.  And on the sustainability and corporate social responsibility fronts, Levi’s has led in one way with its Water<Less campaign.  It’s ranked highly in the eyes of GoodGuide and has pushed innovation with last year’s contest to reinvent the clothesline and grants to provide clean water worldwide.

At PSFK’s San Francisco conference, Erik Joule, Levi’s senior vice president of design and licensing, explained his path and that of the company towards ramping up water efficiency throughout its operations.  As is the case with many companies looking for greater resource efficiency throughout their supply chain, Joule and Levi’s realized that so much of what they did was out of habit and just doing the same thing over and over again.

“Experience,” Joule told the audience, “is the foe of innovation.”
As is the case with most textiles, the manufacture of a pair of blue jeans is a water intensive process.  The journey starts with growing cotton, a crop that demands vast sums of water; next, the actual manufacture of a pair of jeans, which takes anywhere from 40 to 50 gallons; and finally, after its purchase, a pair of jeans will require even more water.  Therefore, Joule does not wash his jeans (“washing ruins them,” he told the audience).  Tackling water consumption at the source, however, will take a while as moving towards more sustainably-grown cotton requires a massive shift in the supply chain.

See the original post here

Written by Leon Kaye. Originally posted on Triple Pundit. Republished with kind permission. 

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Jenny Bai

Chinese Youth Culture, Women In Tech

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.