The supermarket chain uses the social network to update customers about rollbacks and new products nearby.
Walmart has expanded its online presence with a Facebook application that gives its customers information about new products, special offers and in-store events at more than 3,500 locations. ‘My Local Walmart’ provides updates for users in their newsfeed around twice a week. Simply enter your zip code and ‘like’ nearby stores to begin receiving the latest store-specific information. Executive vice president and chief marketing officer at Walmart U.S., Stephen Quinn, said:
From the checkout line to our Facebook wall, Walmart continues to engage with and listen to its customers. Our innovative approach with Facebook allows us to bridge the gap between local and social, giving millions of customers the personalized shopping experience they expect from Walmart.