Hyundai Creates A Vehicle Concept Fit For An International Spy

Hyundai Creates A Vehicle Concept Fit For An International Spy

At this year's LA Design Challenge, a new concept vehicle for 'Countess of Siberia' has an invisibility cloak to aid any budding James Bond in the art of espionage.

Dave Pinter, PSFK
  • 4 november 2011

This year, west coast automotive design studios competing in the 2011 LA Design Challenge were tasked with developing a concept based around the theme “Hollywood’s Hottest New Movie Car.” Hyundai proposes a vehicle fit for a stealthy immortal spy for their film ‘Countess of Siberia’

Born in Moscow in 1829 of vampire parents, Countess Elena, with her super human senses and unique abilities to travel after dark, became a member of the Soviet spy network during the second World War. After the war, she set out on a mission to stop the negative effects of communism around the globe. Traveling to the most dangerous places in the world, the Countess knows she can not be seen by anyone in her fight to protect freedom and justice.

The Countess uses two vehicles, the Hyundai Stratus Sprinter multi-purpose vehicle (MPV) and the DB Atlant Airship that serves as her home base and MPV carrier. Passed down from her parents, she has been upgrading and modifying features throughout her immortal life. The MPV can travel any road due to its high ground clearance and has light combat capabilities. The Airship stays afloat and hidden high in the sky to avoid detection. Both vehicles have a magical stealth force that renders them invisible during daylight, only to reappear after dark.

Follow the Countess on her fight in the on-going war of Communism in Hyundai Design North America’s action thriller “Countess of Siberia.”

Hyundai is competing with five other automakers in the 2011 edition of the Design Challenge. The entries will be judged on a number of characteristics including; how the brand attributes of each vehicle concept relate to the movie plot, how the concept relates to the targeted audience, how much of a character role could the vehicle play, the uniqueness of the combination of story and vehicle concept. The winner will be announced later this month during the 2011 Los Angeles Auto Show.

Designers: Tony Chen and Woo Tak Kim


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