The digital product designers at Crush + Lovely have pointed us to Duet — a messaging app that helps one remember to “do things with people you love.”
It works by pairing two people together who want to propose activities to share, with methods for storing messages and photos along the way.
In a world with such a diverse variety of digital communications tools, it’s challenging to build a product that is more than just another network to be a part of, or another app to download. It’s important to note that with a wide set of tools to communicate with others, people naturally assign different modes of communication to each. We use tools like Facebook to have certain kinds of conversations with certain kinds of people in our lives, and other tools like text and voice for other kinds of communication. We assign and navigate each in ways that match our individual social habits, so within any individual’s social group these usages may overlap, but there are often conflicts to navigate.
Duet stands out and is not just another communication tool, but rather one with a mode of communication so specific that it creates value by allowing users to enter into an intimate, overlapping one-on-one connection in a noisy digital world. Nathan Heleine, co-founder of Crush + Lovely, explains below:
We’re looking at these quieter parts of the human experience, such as the special kinds of intimacy and nostalgia shared between couples and close friends, and thinking about how we can design spaces to address those needs on a highly personal level. Digital tools for interpersonal communication are in their infancy, so unless we think carefully about all the facets of life we want to handle through our screens, our tools might evolve in ways we don’t like.
Check out the explanatory–and charming–video below: