The students were asked to ‘dress’ each room as a fashion designer would dress a model.
Eight students and alumni from the AMFI Amsterdam Fashion Institute have been given the unique opportunity to design the interiors of the conceptual Hotel The Exchange. Situated in a narrow alleyway running from Amsterdam’s Central Station through to Dam Square, the unique fashion hotel will open on the 3rd of December.
The visionaries behind The Exchange – Otto Nan and Suzanne Ozenaar – are no strangers to hospitality, with previous projects including the Lloyd Hotel and Cultural Embassy and the Llove Hotel in Tokyo. For The Exchange, the two came up with the concept of a ‘hotel with rooms dressed as models’ where each room is treated in the same way a designer would treat a human model.
The eight AMFI designers (Denise De Geijter, Malu Gehner, Paul Hanraets, Iris Kloppenburg, Juanita Koerts, Sofie Sleumer, Roos Soetekouw and Anne Wolters) worked closely with designer duo Ina-Matt to create their final designs. Inspiration for the interiors ranged from abandoned mattresses and cardboard boxes, denim jackets, Marie Antoinette and Frida Khalo.
AMFI on ARTS THREAD
For more information visit The Exchange website.
[Written by Calum Ross. Originally published on the Arts Thread blog. Republished with kind permission.]
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