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Best Buy Uses Location-Based Marketing To iPhone Users

Best Buy Uses Location-Based Marketing To iPhone Users
Advertising

U.S. retail giant utilizes geo-targeted ads within the mobile app Pandora.

Yi Chen
  • 30 november 2011


American retail giant Best Buy will run geo-targeted ads to iPhone users via the online radio app Pandora. The company hopes that by displaying deals based on the proximity of the nearest Best Buy store, the ads will then be more relevant and effective in luring consumers into the store.

Upon clicking into the ad, consumers are redirected to a mobile landing page where they can find out more information about the promotion and browse through a list of near-by Best Buy locations. On top of that, there’s also a click-to-call function which comes in handy for people looking for directions or have further questions.

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