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British Department Store Launches 24-Hour Virtual Shop

John Lewis trials window display with QR codes for shoppers to conveniently purchase items.

Emma Hutchings
Emma Hutchings on November 30, 2011.

Following the trend in scan-and-purchase virtual subway stores, UK department store John Lewis has launched its first virtual shop, which uses an innovative window display in a branch of Waitrose. The window of the store in Brighton features a selection of products with QR codes next to the pictures, which can be scanned to visit the John Lewis mobile site and make a purchase 24 hours a day.

British Department Store Launches 24-Hour Virtual Shop

The featured items include Lego, Hunter wellington boots and the Amazon Kindle, from John Lewis’ range of  “Top 30 favorite things for Christmas”. If an item is ordered before 7pm, it will be available for collection at the Waitrose store by 2pm the next day. The trial window display will be at the Waitrose store in Brighton until the end of December and could roll out to further stores if its a success.

John Lewis

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