For Calvin Klein‘s holiday displays, it’s retail stores have partnered with music recognition app Shazam for an audio installation that plays an original Christmas song. Customers will be able to tag the song to receive exclusive content such as in-store promotions, a complimentary download of the song and Calvin Klein holiday wallpaper.
These sound installations will appear in Calvin Klein store windows worldwide in North America, Europe, Asia and Australia. The executive vice president of marketing at Shazam, David Jones, said:
Calvin Klein is an iconic fashion brand known across the globe, and Shazam is incredibly excited to work with them on their new holiday campaign and in-store sound installations. Shazam’s partnership with Calvin Klein marks the first in-store-only program utilizing Shazam, and demonstrates how retailers can take advantage of Shazam’s discovery service to help build an enriching, interactive experience with shoppers this holiday season.