Dell’s Pop Up Gallery In The LES Emphasizes Artists Before Products

Dell’s Pop Up Gallery In The LES Emphasizes Artists Before Products

The tech corporation has opened a pop up gallery in the Lower East Side that provides a free space for artists to engage with each other and generate new works and ideas.

Liz Walsh
  • 4 november 2011

There’s nothing particularly new about the idea of a corporate sponsored pop-up gallery featuring its products. But the latest one to open, sponsored by Dell–on Kenmare Street, in New York’s Lower East Side–has proven itself to be a really fantastic iteration of this trend. There’s no hackneyed hype here, but instead a unique space for local artists to showcase their ideas while at the same time using Dell products. What makes this gallery so delightful is that Dell plays a more humble role, emphasizing creative thinkers and their work and in doing so, has created less of a gallery than a pop-up artist community for anyone to come create and learn.

The design of the small space is incredibly intelligent and allows for multiple uses–the walls will be moved aside for today’s film discussion and release party from 6-8pm–thus generating, as the designer put it, ‘a stop motion animation feel to the gallery.’ The small but brightly light space is minimalist and clean, with white paneling to divide it into ‘rooms’ that serve different artists. There’s a space for graphic design, another for fashion design, digital animation, photography, and architecture.

The gallery is open to the public and to any artist who would like to come work on a project and engage with others. See Create.Work.Inspire for today’s schedule, which will include a workshop, screening, presentations, and a cocktail party.

Here the message is clearly that Dell serves the artists (user), and not the other way around, which helps supports the local creative community and build engagement and opportunity.



Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Advertising Today

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Retail Today

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention


Get PSFK's Related Report: Future of Automotive

See All
Fitness & Sport Today

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Related Expert

Jamie O'Shea

Marketing, Advertising, fine art, Retail

Technology Today

Microsoft’s New E-Paper Sticky Note Runs On Ambient Light

Researchers have developed the first e-ink display powered entirely by office bulbs

Sustainability Today

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Today

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 24, 2016

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Arts & Culture Today

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection

Automotive Today

Honda Has 3D Printed A Fully Electric Minivan

The car manufacturer partnered with product developer Kabuku to create the small versatile vehicles

Innovation Yesterday

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Yesterday

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world

Media & Publishing Yesterday

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee

Travel Yesterday

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Beauty Yesterday

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Mobile Yesterday

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

No search results found.