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Nearly two-thirds of consumers surveyed claim that they would be willing to make purchases on their cellphones if offered special incentives.

Nestor Bailly, PSFK
Nestor Bailly, PSFK on November 9, 2011. @NKBailly

Consumers’ reticence over using their phones to shop may be melting faster than many expected, given the right motivation. In a survey of 1,000 U.S. consumers, 62% said they were willing to use their cell phones to make a purchase if offered an opportunity by coupon, discount offers, text alerts, gift cards or loyalty points.

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