Discounts And Loyalty Rewards Would Drive More Consumers Embrace Mobile Commerce [Headlines]
Nearly two-thirds of consumers surveyed claim that they would be willing to make purchases on their cellphones if offered special incentives.
- 9 november 2011
Consumers’ reticence over using their phones to shop may be melting faster than many expected, given the right motivation. In a survey of 1,000 U.S. consumers, 62% said they were willing to use their cell phones to make a purchase if offered an opportunity by coupon, discount offers, text alerts, gift cards or loyalty points.