menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Discounts And Loyalty Rewards Would Drive More Consumers Embrace Mobile Commerce [Headlines]

Nearly two-thirds of consumers surveyed claim that they would be willing to make purchases on their cellphones if offered special incentives.

Nestor Bailly, PSFK
  • 9 november 2011

Consumers’ reticence over using their phones to shop may be melting faster than many expected, given the right motivation. In a survey of 1,000 U.S. consumers, 62% said they were willing to use their cell phones to make a purchase if offered an opportunity by coupon, discount offers, text alerts, gift cards or loyalty points.

MediaPost

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store