Ed Cotton: Is There A TV Revolution Happening?

Google and Apple are vying to disrupt and profit in the TV industry.

Could we be looking at the real transformation of TV in the next 24 months with Google and Apple both with big plans?

Google is first out of the gate and just this week made a couple of very big announcements:

1). Unveiling a line up of new channels on the YouTube network which involves partnerships with an interesting mix of celebrities- Madonna, Pharrell Williams, Tony Hawk and others) along with some conventional media players; – The Wall Street Journal, Reuters, Freemantle, Hearst) and emergent players like- Demand, The Onion, Radical Media, Cafe Mom and a host of others. Interestingly, the only brand to make it on to YouTube’s list was Red Bull, who we at Influx have argued for years that they were the first brand to build themselves into a media network. Everyone else is just playing catch up to them.

2.) The other announcement of Google was a complete revamp of the Google TV platform, which first time out didn’t do so great.They appear to have learned some lessons and have improved the interface and really have the objective of bringing some of the great content available on the web and phone onto the television set via apps.

This is a build on where Google was before, but I am not sure it’s quite enough to disrupt the current model and the incumbents who realized the error of their ways and in the past few years have radically improved the quality of their content.

The big news of the past few weeks have been the leaked plans by Apple to move more aggressively into the TV game.

(Continue reading here.)

Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights.


Comments

Quantcast