Yeo Valley dairy company creates a fictional music group and debuts their single during X Factor.
The Churned recently released their debut single ‘Forever’ during the show X Factor in the U.K. Their music video has already reached over 405,000 YouTube views and their song is also available to download on iTunes. You may be wondering why you’ve never heard of this successful boy band group before and that is because they’re actually a spoof, created solely as part of Yeo Valley’s advertising campaign.
Yeo Valley is an organic dairy company based in England and has created The Churned with ad agency BBH. The ‘cheesy’ boy band features four fictional farmers who are reminiscent of groups like Backstreet Boys, Take That and NSYNC.
The recent campaign is a follow up from last year’s Yeo Valley rap hit which also featured a fictional music group called the ‘Yeo Valley Boyz’. This year’s campaign has integrated a social aspect that allows fans on Facebook to enter a karaoke competition. The best rated sing-along performance will be included in a 30-second version of the ad that will be broadcast during the final episode of the X Factor on 11 December.
Watch the music video ad below for the single Forever by The Churned.