Finnish Airline & Airport Collect Ideas About How To Improve The Travel Experience

Finnair and Helsinki Airport in Finland launched their second year of ‘Quality Hunters‘ and sent seven people around the world for five weeks in search of ground-breaking ideas and insights for improving the air travel experience.

Each Quality Hunter was given a theme to focus on such as food & drink, entertainment, socialising, or shopping. Their posts and tweets have led to an online conversation about improvements and solutions. The public have submitted thousands of comments on the Quality Hunter’s blogs, on Twitter and Facebook.

The best ideas will be presented to Finnair and Helsinki Airport at the beginning of December, who will then narrow the list down to the suggestions they feel have the most potential. These will then be published online and the public will have until December 11th to choose a winning idea to be implemented. The most innovative submissions for developing the service will be rewarded with intercontinental VIP flights. Antti Nieminen, marketing innovations director at Finnair, said:

Our aim is to make air travel as convenient and pleasurable as possible by actually changing things. We are inviting people to share their innovative ideas and encourage out-of-­the‐box thinking and active discussion.

Quality Hunters