menu

Flexible Home Loans Advertised With A 3D Overlay On A ‘Stretched’ Bus

Flexible Home Loans Advertised With A 3D Overlay On A ‘Stretched’ Bus
Advertising

A Sydney-based agency successfully uses an "under-utilized medium" to drive a new service's unique selling proposition.

Don Michael Acelar De Leon
  • 16 november 2011

PSFK has previously showcased examples of noteworthy outdoor advertising campaigns that successfully capture the attention of viewers and potential customers through strong and clear concepts and compelling visuals. With the help of Sydney-based creative agency I.D.E.A.S  and Jane Caro, Sydney’s Community First Credit Union transforms the otherwise boring and dreary subject of loans into an interesting visual with the “Flexible Bus,” an outdoor ‘bus wrap’ execution that features a distorted, or “flexed,” bus. Accompanied by the copy “Our fixed home loan is surprisingly flexible,” the visual aims to communicate the flexibility of Community First’s Fixed Rate Home Loan.

I.D.E.A.S, with post-production studio Electric Art, created the visual’s distorted look by manipulating and distorting the dimensions of an existing picture of a bus. Michael O’Reilly, head of marketing at Community First Credit Union, says:

We wanted to take a fresh approach to our creative and bring our innovative product offering to life in a more
entertaining way and that is exactly what the agency did.

Max Landrak, creative director, adds:

This is a surprisingly under-utilised medium. Most wraps look like posters on wheels. It’s a shame because when used well, a bus wrap can be a memorable part of any campaign.

Community First Credit Union

I.D.E.A.S

Electric Art

 

+#advertising
+#culture
+#design
+#technology
+ad
+Advertising
+ambient
+Australia
+Automotive
+branding
+business
+cities
+culture
+Culture
+Design
+Entertainment
+finance
+Finance & Money
+financial services
+Marketing
+Media & Publishing
+Money
+Outdoor
+Sydney
+technology
+Work & Business
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.