The Bromley team shaved QR codes on the back of their heads to promote a betting website.
The players of South-East London’s Bromley Football Club have shaven QR codes onto the back of their heads to promote betting company, Betfair Mobile. Players will debut their new hairstyles at Bromley FC’s FA Cup game against Leyton Orient. The custom QR code which, when scanned with a smartphone, takes the user to the Betfair page to bet on the game. Stylist Daniel Johnson, who also looks after the hair of bigger-named footballers Wayne Rooney, Rio Ferdinand, Ashley Young and Jermain Defoe, has been chosen to shave the QR Cuts.
This is a great tie up for the club, a little unconventional, but great nonetheless. The lads were shocked when I asked them to take part but they know what this could mean for the club and they’re looking forward to showing them off in our biggest game of the season on Saturday.