Foursquare Check-Ins Illuminate Black Friday Shopping Trends [Infographic]
An infographic tracking last years check-in behaviors show which businesses came out on top and when/where people checked in.
Amidst the craziness of Black Friday people still take the time to check in and let people know where they are. Foursquare has recently released an infographic tracking check-ins during the peak shopping day that illuminates people’s shopping behaviors as related to the location sharing application.
There is a sharp spike in check ins during the day in contrast to Thanksgiving where people are likely at home sharing the day with family. What is interesting is that although most stores offering deals open their businesses earlier than normal to accommodate the rush most check ins are on mid-day Friday. Perhaps distracted by the chaos they go back to checking in after the insanity has died down. Since more people are likely out than normal at that point there is a surge post-sales.
Predictably, Wal-Mart, Target and Best Buy account for the top three businesses for check ins and clothing and electronics (traditionally the items that are the products Black Friday sales) are the most checked in products. It could also be that the people more likely to check in are those who go out shopping after the fervor has died down.
The infographic also includes Foursquare’s own shopping deals for this year’s holiday including sales at JC Penny, Sports Authority and Brookstone.