Foursquare Encouraged Voting With Civic Duty Points
Social media site allowed U.S. voters to earn points by checking into poll booths.
Location-based social media site encouraged tech-savvy enthusiasts with ‘civic duty’ points to vote during Election Day in the U.S. Foursquare users discovered the pleasant reward when they checked into poll booths on 8 November.
Last year, Foursquare initiated a similar function where voters who checked-in during Election Day received a ‘I Voted’ badge to let friends know that they voted. Last year, Eric Friedman who works for Foursquare in business development commented on the success of the voting feature:
It’s not forced conversation. But, specially with voting, it’s a way to put a stamp on something you did, and say, ‘I did this, and it’s what I’m all about.’