Popular tennis clothing line targets young table tennis players from the grassroots as tribute to their humble heritage.
Before becoming the first tennis player to win all four Grand Slam singles titles in the early 1930s, Fred Perry made his name as a table tennis world champion in 1929. Coming from a humble background, Perry competed and won against privileged players of his time and rose to become one of the greatest male players of all time. More than 80 years later, Fred Perry, the famous clothing label that bears the late master’s name, pays tribute to this heritage by sponsoring an Urban Cup table tennis tournament.
The Urban Cup tournament takes young players from working class families and helps get them involved with playing table tennis through workshops and open days in schools, online, through Facebook activity, and local advertising. This year, Fred Perry aims to reach about 120,000 kids with the tournament, which culminates on December 3rd.
Fred Perry marketing director Richard Martin shares:
The aim from day one was to engage with kids from traditionally working class areas. Fred Perry was a working class guy. That’s where he came from – he was the son of a factory worker based in Stockport…The desire is to engage more kids to get involved, which will require an increase in investment – we are looking for 5% to 10% more engagement this year.