Green Groupon-Style Weekly Deals Site Launches In Europe

Green Groupon-Style Weekly Deals Site Launches In Europe

Amsterdam-based Strawberry Earth features products and services from sustainable brands who care about the environment.

Emma Hutchings
  • 23 november 2011

Amsterdam-based deals website Strawberry Earth launched this week, offering discounted products and services, and aiming to help people live sustainable lives by introducing them to brands that care about the planet. The site, described by it’s founder Ikenna Azuike as “Europe’s first green version of Groupon,” will feature deals with well-known brands like G Star RAW Sustainable and Baobab Travel as well as smaller Dutch companies.

Currently on Strawberry Earth there is a deal for 40% off 6 bottles of French wine and a disco dinner for two at one of Amsterdam’s top restaurants. The site will feature products and services from brands that live up to their Strawberry Earth Principles and will need to be sustainable, green, environmentally-friendly, chemical-free, local, and fair priced.

Green Groupon-Style Weekly Deals Site Launches In Europe

Every time you purchase something from the site, you are asked to vote for one of three ‘Good Causes that Rock’. At the end of three months, the winning initiative will receive a week’s worth of exposure on Strawberry Earth. They design a wallpaper for the winner (which is featured on the website’s homepage) and also post Facebook messages, tweets and blog about them. In future, they say they’ll also share the profits of the purchases made on Strawberry Earth with the winning good cause.

Strawberry Earth


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Advertising Today

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris discusses why all brands must exist to serve a purpose in order to communicate effectively

Retail Today

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention


Get PSFK's Related Report: Future of Automotive

See All
Fitness & Sport Today

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Technology Today

Microsoft’s New E-Paper Sticky Note Runs On Ambient Light

Researchers have developed the first e-ink display powered entirely by office bulbs

Sustainability Today

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Today

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Arts & Culture Today

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection

Automotive Today

Honda Has 3D Printed A Fully Electric Minivan

The car manufacturer partnered with product developer Kabuku to create the small versatile vehicles

Innovation Yesterday

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Yesterday

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world

Media & Publishing Yesterday

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee

Travel Yesterday

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Beauty Yesterday

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Mobile Yesterday

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

No search results found.