Green Groupon-Style Weekly Deals Site Launches In Europe

Green Groupon-Style Weekly Deals Site Launches In Europe

Amsterdam-based Strawberry Earth features products and services from sustainable brands who care about the environment.

Emma Hutchings
  • 23 november 2011

Amsterdam-based deals website Strawberry Earth launched this week, offering discounted products and services, and aiming to help people live sustainable lives by introducing them to brands that care about the planet. The site, described by it’s founder Ikenna Azuike as “Europe’s first green version of Groupon,” will feature deals with well-known brands like G Star RAW Sustainable and Baobab Travel as well as smaller Dutch companies.

Currently on Strawberry Earth there is a deal for 40% off 6 bottles of French wine and a disco dinner for two at one of Amsterdam’s top restaurants. The site will feature products and services from brands that live up to their Strawberry Earth Principles and will need to be sustainable, green, environmentally-friendly, chemical-free, local, and fair priced.

Green Groupon-Style Weekly Deals Site Launches In Europe

Every time you purchase something from the site, you are asked to vote for one of three ‘Good Causes that Rock’. At the end of three months, the winning initiative will receive a week’s worth of exposure on Strawberry Earth. They design a wallpaper for the winner (which is featured on the website’s homepage) and also post Facebook messages, tweets and blog about them. In future, they say they’ll also share the profits of the purchases made on Strawberry Earth with the winning good cause.

Strawberry Earth


Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

USA Today

Marble-Like Mini-Worlds Invade Miami Art Week And Your Mobile Screen

The gallery world's sphere of influence seems to be expanding into the realm of Pokémon Go—why that's a good thing

Technology Today

A 'USB Stick' That Can Detect HIV Levels

The simple device developed at Imperial College London measures viral load in less than 30 minutes


Get PSFK's Related Report: Future of Retail 2017

See All
Retail Today

Crafting The Personalized Retail Experience

Marriott International's Christopher Baer shares insights into how the hospitality company is strategizing customer service

Related Expert

Kevin Slavin

Game Design and Technology

Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Travel Today

Portable Computer Monitor Opens Up Like An Umbrella For Travelers

This mobile screen and projector means work can go anywhere and still feel like working from home

Food Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Mobile Today

This Piece Of Plastic Is Designed To Curb Phone Addiction

The NoPhone Air from New York agency Barton F. Grafis is actually no phone at all

Product Launch Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Travel Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Fashion Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse


Conference Built Around Our Report Launch

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Financial Services Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

Innovation Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

No search results found.