Dutch design student Niels van Hoof‘s graduation project at the Design Academy in Eindhoven, the Netherlands, was a smartphone app that enables children to find out where supermarket food comes from. Taggie, a concept iPhone app, applies the principle of origin awareness to fruit and vegetables.

You aim the device’s camera at a product tag to scan it, and a 3D augmented reality animation explains where the food comes from, how it is grown and its different varieties. Taggie is designed to give children more information about fruit and vegetables in an entertaining way, which will hopefully inspire them to eat healthy foods. Take a look at the app in action in the video below:

Niels van Hoof