John Bielenberg And Rob Schuham: Making Social Good Cool [Video]
The founders of COMMON discuss how they are redefining the anatomy of a brand to create socially responsible companies with strong values that still turn billion-dollar profits.
When corporate profits rival the GDP of certain nations, don’t multi-billion dollar corporations have some sort of societal obligation to fultfill? John Bielenberg and Rob Schuham discussed a new kind of capitalism, at the PSFK CONFERENCE SAN FRANCISCO, that creates a more collaborative, responsible economy that still turns a substantial profit. Their solution is COMMON, the collaborative brand for products, businesses and shared-value communities.
Under this large brand umbrella, hundreds of companies and products can make the commitment to work for social good. Billed as an ‘open-source living network for a new brand of capitalism,’ John and Rob are redefining how we think about contemporary economics, and the anatomy of a company.
Points of note from John and Rob’s talk:
- Under the Common brand, scaling social good takes on a new dimension beyond local bamboo bikes and towards creatively reclaiming materials on a national scale.
- Common allows young creative people to do what they want, how they want, as a social venture.
- Working for the greater good can, and must be, fun like brands such as Nike or Virgin.
- Angel investors and venture capitalists have shown great interest in Common sponsored projects.
Want access to more inspiration and ideas? Check out PSFK’s updated video page with content from all of our past conferences.