menu

Jose Cuervo Brazil Teams Up With OK Go

Jose Cuervo Brazil Teams Up With OK Go
Advertising

The band and brand collaborate to produce a concert video player rendering the image using fans' avatars as pixels.

Paloma M. Vazquez
  • 28 november 2011

OK Go, the band recognized for its creatively and elaborate music video productions — in addition to its music — has now added Jose Cuervo Brazil to its roster of brand partnerships. London’s Albion worked with the band to create #Shotcast, a video player that follows the band’s performance in Rio, with each pixel represented by fans’ Twitter or Facebook avatars.

The campaign feels personalized and intentionally social at best–perhaps a bit gimmicky at worst, but it also employs an interesting video technology for rendering the image, by integrating fans directly into it.

Lastly, the brand/band collaboration offers us another indication that a day when brands sponsor album launches, music videos and other releases may not be terribly far away.

Cuervo Gold Brazil

+#advertising
+#culture
+#technology
+Advertising
+brazil
+culture
+Culture
+digital advertising
+digital marketing
+Europe
+Facebook
+Latin America
+Media & Publishing
+Music
+OK Go!
+technology
+UK
+USA
+Work & Business
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.