menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Lagerhaus Promotes Online Retail via Blog-Up Stores

Lagerhaus Promotes Online Retail via Blog-Up Stores

The Swedish retailer has taken on six interior design bloggers to create their own 'blog up stores' and bring their audience over to the new online retail space.

Claudia Cukrov

Inspired by the ever-trendy pop-up store, Swedish retailer Lagerhaus is promoting their online store with a series of ‘blog-up stores’ curated by interior design bloggers.

Bringing their online store over to where their audience spends time online, the blog-up store widget was integrated into six leading design blogs, each participant selecting products and bringing their own marketing spin to the collection. The execution has been so popular, the stores are now an ongoing project for the retailer.

Watch the promo clip below:

Lagerhaus

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better:
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth