menu

Lagerhaus Promotes Online Retail via Blog-Up Stores

Lagerhaus Promotes Online Retail via Blog-Up Stores
Advertising

The Swedish retailer has taken on six interior design bloggers to create their own 'blog up stores' and bring their audience over to the new online retail space.

Claudia Cukrov
  • 23 november 2011

Inspired by the ever-trendy pop-up store, Swedish retailer Lagerhaus is promoting their online store with a series of ‘blog-up stores’ curated by interior design bloggers.

Bringing their online store over to where their audience spends time online, the blog-up store widget was integrated into six leading design blogs, each participant selecting products and bringing their own marketing spin to the collection. The execution has been so popular, the stores are now an ongoing project for the retailer.

Watch the promo clip below:

Lagerhaus

+#advertising
+#retail
+#technology
+Advertising
+blogging
+Design
+Interior Design
+Marketing
+Media & Publishing
+pop up store
+publishing
+Retail
+social
+Sweden
+technology
+web
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Food february 17, 2017
Social Media february 17, 2017
No search results found.