Mashable Publisher Platform Brings Trendspotters Together
Mashable creates an editorial syndication community of the best online trends content.
During its Media Summit last Friday, online news site Mashable revealed the ‘Mashable Publisher Platform,’ an editorially curated selection of content from niche and specialized publishers from around the web.
Along with our very own PSFK, Mashable has partnered with AppAdvice, Causecast, ClickZ, GeekSugar, International Journalists’ Network, paidContent, Pocketnow and UX Magazine to syndicate the best articles and editorials in one place.
The Mashable editors will handpick content from these partners to publish on their homepage, making it a site of high-quality content and opinion. Adam Ostrow, Mashable’s executive editor and senior vice president of content, said at the summit:
As our community grows and digital continues to transform society in new ways, we want to offer more content that dives deeper into the topics that matter to our readers. To achieve this we are bringing the best content from a select group of quality publishers who have expertise in specific topic areas directly to our community on Mashable.com, across our social channels and on our apps.
With a heavy emphasis on integration and sharing, the Mashable Publisher Platform stands out because each contributor’s social media following and user base will be able to access and share content from the other sources, creating a much larger pool of experts, influencers, creators and community members to interact with.
Features such as prominent display of the various publishers’ Twitter and Facebook presence, content integration directly into Mashable’s ‘Follow’ community, a one-click share button and syndication in email newsletters will greatly increase the visibility of the niche partner publishers.
A video we shot at the announcement last week is below (sound comes in a the 2 minute mark).