menu

Mashable Publisher Platform Brings Trendspotters Together

Mashable Publisher Platform Brings Trendspotters Together
Advertising

Mashable creates an editorial syndication community of the best online trends content.

Nestor Bailly, PSFK
  • 7 november 2011

During its Media Summit last Friday, online news site Mashable revealed the ‘Mashable Publisher Platform,’ an editorially curated selection of content from niche and specialized publishers from around the web.

Along with our very own PSFK, Mashable has partnered with AppAdvice, Causecast, ClickZ, GeekSugar, International Journalists’ Network, paidContent, Pocketnow and UX Magazine to syndicate the best articles and editorials in one place.

The Mashable editors will handpick content from these partners to publish on their homepage, making it a site of high-quality content and opinion. Adam Ostrow, Mashable’s executive editor and senior vice president of content, said at the summit:

As our community grows and digital continues to transform society in new ways, we want to offer more content that dives deeper into the topics that matter to our readers. To achieve this we are bringing the best content from a select group of quality publishers who have expertise in specific topic areas directly to our community on Mashable.com, across our social channels and on our apps.

With a heavy emphasis on integration and sharing, the Mashable Publisher Platform stands out because each contributor’s social media following and user base will be able to access and share content from the other sources, creating a much larger pool of experts, influencers, creators and community members to interact with.

Features such as prominent display of the various publishers’ Twitter and Facebook presence, content integration directly into Mashable’s ‘Follow’ community, a one-click share button and syndication in email newsletters will greatly increase the visibility of the niche partner publishers.

A video we shot at the announcement last week is below (sound comes in a the 2 minute mark).

Mashable

PSFK

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.