Local designer Patrick Norguet creates a new interior for the fast food chain inspired by the brand’s ‘roots’.
Developing new regional restaurant architecture and interiors using local designers is a method McDonald’s has experimented with in the past. Back in 1998, Croatian firm njiric+njiric arhitekti developed a prototype by transforming an existing location with giant panels of chain link fence. More recently SHH based in the UK created a sleek update to an urban London location which won over half a dozen design awards. Soon, several locations in France will be getting a radical makeover under the direction of Paris-based designer Patrick Norguet.
Norguet completed the design of a pilot location in Villefranche Ouraga 40 km from Toulouse. The task was to update McDonalds DNA of family fast food dining. The foundation of the new interior design is the ‘root’, a floor to ceiling high space divider made of birch plywood which wraps around the interior creating distinct dining spaces. Integrated within the root are painted panels relating to McD’s brand color and digital kiosks which provide customers with the convenience of table side ordering. The layout of the interior favors seating for larger groups, a contrast to McDonald’s current urban prototype which provides seating for smaller groups and individuals.
Norguet included several of the furniture pieces and materials he has designed for other companies. His chair “STILL” for Lapalma was altered to become a counter stool version specially for McDonalds. The ceramic floor tile also designed by Norguet for Lea Ceramiche is used throughout the interior.