menu

McDonald’s Emphasizes Modern Family Dining With New Restaurant In France

McDonald’s Emphasizes Modern Family Dining With New Restaurant In France
Design

Local designer Patrick Norguet creates a new interior for the fast food chain inspired by the brand's 'roots'.

Dave Pinter, PSFK
  • 18 november 2011

Developing new regional restaurant architecture and interiors using local designers is a method McDonald’s has experimented with in the past. Back in 1998, Croatian firm njiric+njiric arhitekti developed a prototype by transforming an existing location with giant panels of chain link fence. More recently¬†SHH based in the UK created a sleek update to an urban London location which won over half a dozen design awards. Soon, several locations in France will be getting a radical makeover under the direction of Paris-based designer Patrick Norguet.

Norguet completed the design of a pilot location in Villefranche Ouraga 40 km from Toulouse. The task was to update McDonalds DNA of family fast food dining. The foundation of the new interior design is the ‘root’, a floor to ceiling high space divider made of birch plywood which wraps around the interior creating distinct dining spaces. Integrated within the root are painted panels relating to McD’s brand color and digital kiosks which provide customers with the convenience of table side ordering. The layout of the interior favors seating for larger groups, a contrast to McDonald’s current urban prototype which provides seating for smaller groups and individuals.

Norguet included several of the furniture pieces and materials he has designed for other companies. His chair “STILL” for Lapalma was altered to become a counter stool version specially for McDonalds. The ceramic floor tile also designed by Norguet for Lea Ceramiche is used throughout the interior.

McDonald’s

Design
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Evan Korn

City Gov + Experiential Events

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.