Using 3D models of motion-blurred elements in an otherwise everyday setting, the international car company boldly promotes the speed of their newest car, even when parked.
Mercedes Benz continues to set the bar in creating visually-inspiring advertisements with a new campaign recently launched in Canada in partnership with BBDO Toronto. The iconic car company promoted its new 2012 C-Class Coupe in the Canadian metropolis with a car parked in front of a motion-blurred wall and a billboard bearing the following copy:
Looks fast. Even in park. The 450hp 2012 C-Class Coupe.
Real three-dimensional models of a motion-blurred fire hydrant, parking sign, and a mailbox were mounted to complete the street scene.
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