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Mercedes-Benz Blurs A Toronto Street To Showcase Its 2012 C-Class Coupe

Mercedes-Benz Blurs A Toronto Street To Showcase Its 2012 C-Class Coupe
Advertising

Using 3D models of motion-blurred elements in an otherwise everyday setting, the international car company boldly promotes the speed of their newest car, even when parked.

Don Michael Acelar De Leon
  • 15 november 2011

Mercedes Benz continues to set the bar in creating visually-inspiring advertisements with a new campaign recently launched in Canada in partnership with BBDO Toronto. The iconic car company promoted its new 2012 C-Class Coupe in the Canadian metropolis with a car parked in front of a motion-blurred wall and a billboard bearing the following copy:

Looks fast. Even in park. The 450hp 2012 C-Class Coupe.

Real three-dimensional models of a motion-blurred fire hydrant, parking sign, and a mailbox were mounted to complete the street scene.

Click the thumbnails below to see more images.

BBDO Toronto

Mercedes Benz

Mercedes Benz on PSFK

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+Marketing
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