MINI Sends Lucky Fans On Exciting Yet Bizarre Trips Around The World
MINI Coupé launches a new campaign, part of its concept to focus on the fun side of the driving experience, to send lucky fans on worldwide adventures.
British car brand MINI has teamed up with VICE magazines to launch a global road-trip contest. On MINI’s Facebook page curios parties can enter to take part in a “mysterious mission” in the new MINI Coupé, alongside its driver – Adventure Man. The contest winners will each participate in a separate adventure in Japan, South Africa, Peru, Sweden, and one secret location, where they will experience “exciting and bizarre cultural traditions.”
The contest is part of the wider Another Day, Another Adventure campaign to promote the MINI Coupé as specifically designed to focus on “the fun side of the driving experience.”