Most Viewers Watch TV, Text At Same Time [Headlines]
'Second-screening' on mobile phones while watching television accounted for nearly half of respondents in a Razorfish and Yahoo study.
- 15 november 2011
When the TV goes on, the cell phones come out. According to a new joint survey of U.S. mobile phone users by Razorfish and Yahoo, 80% of respondents say they regularly use their cell phones while watching TV, with 70% of those mutlitaskers doing the two-screen tango at least once a week and a staggering 49% second-screening every day.