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National Geographic Channel Invites Shoppers To Engage With Augmented Reality Installation

National Geographic Channel Invites Shoppers To Engage With Augmented Reality Installation

Hundreds of mall-goers are mesmerized as projected images of the world of National Geographic are brought to life right before their eyes.

Don Michael Acelar De Leon

The National Geographic Channel has recently unveiled a heartwarming campaign that uses augmented reality (AR) to project images of animals, dinosaurs, astronauts, and even ambient environments amongst numerous curious shoppers in a mall in Hungary. To engage in the AR experience, participants stood at the center of an empty plane that featured the National Geographic logo. In front of them was a large LED wall that showcased the AR experience; images of velociraptors hopping, a leopard taking a stroll and pausing for a quick nap, a looming thunderstorm, a giant Tyrannosaurus Rex, and a solo astronaut on a space mission, among others, popped up for people to interact with. Watch as shoppers are captivated by the AR experience:

Live Augmented Reality for National Geographic Channel / UPC from Appshaker Ltd on Vimeo.

The live augmented reality experience was developed by Appshaker in partnership with Vertigo Digital to create a unique way for people to interact with National Geographic Channel’s content from around the world.

National Geographic Channel

Appshaker

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