National Geographic Channel Invites Shoppers To Engage With Augmented Reality Installation

National Geographic Channel Invites Shoppers To Engage With Augmented Reality Installation

Hundreds of mall-goers are mesmerized as projected images of the world of National Geographic are brought to life right before their eyes.

Don Michael Acelar De Leon
  • 16 november 2011

The National Geographic Channel has recently unveiled a heartwarming campaign that uses augmented reality (AR) to project images of animals, dinosaurs, astronauts, and even ambient environments amongst numerous curious shoppers in a mall in Hungary. To engage in the AR experience, participants stood at the center of an empty plane that featured the National Geographic logo. In front of them was a large LED wall that showcased the AR experience; images of velociraptors hopping, a leopard taking a stroll and pausing for a quick nap, a looming thunderstorm, a giant Tyrannosaurus Rex, and a solo astronaut on a space mission, among others, popped up for people to interact with. Watch as shoppers are captivated by the AR experience:

Live Augmented Reality for National Geographic Channel / UPC from Appshaker Ltd on Vimeo.

The live augmented reality experience was developed by¬†Appshaker in partnership with Vertigo Digital to create a unique way for people to interact with National Geographic Channel’s content from around the world.

National Geographic Channel



Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Iain Tait

Digital Advertising

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 17, 2016

Home Depot Green Energy Expert: Americans Are Taking Control Of Their Power Use

Green tech expert Jennifer Tuohy discusses new home energy tech and developments for renewables in the US

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.