Neuroscience Helps Improve Website Design
EyeQuant is a scientific analytics tool that can help visitors stay on a site for longer.
EyeQuant combines marketing with years of neuroscientific research. The tool is a ‘patent-pending neurotechnology that helps you optimize user attention on your websites’. It only takes 5 seconds for a visitor to decide whether to stay or leave the site, so it’s important to capture the visitor’s attention in that short time.
Through comprehensive analysis, EyeQuant is able to predict ‘within seconds where users will look and what users will see’, allowing web designers to optimize landing pages to result in better conversion rates.
Co-founder Fabian Stelzer refers to this analytics tool as ‘eye-ball optimization’. The website claims that clients see immediate benefits upon implementing the recommendations.