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Nokia To Launch Lumia Smartphones With Multimedia Lightshow

Nokia To Launch Lumia Smartphones With Multimedia Lightshow
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The telecommunications company embarks on an ambitious promotional event on one of London's iconic skyscrapers featuring music by DJ deadmau5.

Don Michael Acelar De Leon
  • 16 november 2011

Urban landscapes all over the world are now being used as the setting for creative multidimensional light and sound presentations to launch new products and services. Joining the pantheon of large-scale lightshow presenters is multinational telecommunications giant Nokia, which plans to turn London’s famous Millbank Tower into a 387-foot video wall as it launches the new Nokia Lumia 800 with Windows smartphone range on the evening of November 28th.

Accompanied by DJ deadmau5, the 30-minute free lightshow will be visible from both the north and south sides of the River Thames and will also be showcased live on Nokia UK’s Facebook page.

John Nichols, Head of Marketing for Nokia UK, says:

The launch of the Nokia Lumia 800 really signals a new dawn for the company, and we wanted to celebrate this with a truly innovative and spectacular event to match this stunning phone. The location will allow thousands of people to come and experience something truly amazing, and different to anything they have seen before.

DJ dedmau5 also expressed his excitement over the coming show:

Visuals have always been an important part of my shows, so the chance to work with Nokia and its projection team on a project of this scale and ambition is really exciting. It’s also great to be able to play such an unusual venue and to a UK crowd

Nokia Lumia 800

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