menu

Online Charity Platform Raises Funds Through Volunteers Doing Stunts

Online Charity Platform Raises Funds Through Volunteers Doing Stunts
culture

Do Whatever It Takes is a campaign to end youth homelessness, and it's looking for all sorts of crazy pledges to help raise money for the cause.

Liz Walsh
  • 28 november 2011

Do Whatever It Takes is a creative and fun way to take on a serious issue – youth homelessness. Over 2 million young people in the US and Canada experience homelessness each year. One out of 8 people are forced to leave their home. A variety of factors stand in their way: sexual abuse, discrimination from their families on the basis of sexual orientation, parental drug and alcohol abuse, abandonment, and others. 62% have dropped out of school. Of those without homes, they are 16 times more likely to contract HIV. Over 70% are unemployed, and they are 3 times more likely to suffer mental health problems.

A new funding platform allows people to donate to the cause through a series of challenges, by browsing the online platform, users can see a variety of options that they can bid on. One man will donate $100 to Tsunami relief in Japan if $100 is raised for youth homelessness. Another woman will scream in a library – and probably get kicked out – if $1500 is raised. Another will drink a liter’s worth of sour cream for $200. Want to see someone wear his hair like Mr. T and buy a season of The A-Team? $1000. Or, for  a grand total of $500, one man will jog in a speedo in the freezing Minnesota winter.

But Do Whatever It Takes is practical and solution based. It’s hopeful. $100 provides this significant portion of our population with food for a month or transit to get to work. $500 provides them with furniture and supplies so they can move into a home. A mere $25 provides a backpack, hygiene, and school supplies.

What makes this campaign unique is that rather than victimize those in need, it puts the attention on others who are willing to go the extra mile and draw attention to themselves to benefit someone else.

Do Whatever It Takes

Trending

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Health
Retail Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

Travel Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Trending

Get PSFK's Related Report: Future of Work

See All
Design & Architecture Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Related Expert

Deirdre Stone

Creative Technologist

Experiential Marketing Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Mobile Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Technology Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

Food Yesterday

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift

Entertainment Yesterday

Samsung And Viceland Partner For A Virtual Reality Documentary On The Syrian War

The White Helmets film uses VR to immerse viewers in the everyday conditions of the war-torn country

Design & Architecture Yesterday

These Designs Bring Modern Architecture To The Humble Birdhouse

Artist Douglas Barnhard has imagined a series of designs emulating the work of architects such as Frank Lloyd Wright and Joseph Eichler

AI Yesterday

Nine Technologies To Invest In When It Comes To Retail [Future Of Retail]

Retailers are leveraging assistive technology to help employees in their daily tasks and customers on the sales floor

PSFK EVENT

FUTURE OF RETAIL 2017
Conference Built Around Our Report Launch
BUY TICKETS

Travel Yesterday

Acura Cockpit Envisions The Future Of Autonomous Travel

The car brand has built a proof that offers a sneak peek of the self-driving vehicle experience

Retail Yesterday

How Artificial Intelligence Is Enabling Anytime Shopping & On-Demand Support

Retailers are leveraging advanced technology to relieve associates from mundane tasks, while better assisting customers

Cities Yesterday

NYC Map Calculates Economic Benefits Of Every Tree

TreesCount! maps all the greenery in the five boroughs and even figures out how much money it saves the city

No search results found.