Online Vintage Retailer Hosts Crowdsourced Fashion Design Competition

The online retailer ModCloth, which specializes in fashion and decor from independent designers, is hosting its first crowdsourced design competition. The ‘Make the Cut’ contest asks aspiring fashion designers to submit vintage-inspired sketches that fit ModCloth’s aethestic and are inspired by the moodboard created by co-founder Susan Gregg Koger. The five winning designs will be produced and sold on the site in Spring 2012.

The closing date for entries is December 4th, and then Susan will select the finalists, which will be posted on Facebook for fans to vote from December 12th-16th. The five winning sketches will be produced and sold on ModCloth, featuring tags bearing the designer’s name, and the winners will be awarded $500. ModCloth’s social media manager, Natasha Kazi, said:

Facebook is the perfect platform to welcome our aspiring designers. Our Facebook community is approximately 400,000 fans strong and generous with their feedback and participation. Through our first ever Facebook fashion design competition, we hope to create an ongoing conversation with our ModCloth community, which supports democratizing fashion design.

ModCloth