menu

Phillips Taps Into A New Urban Hobby: Beekeeping

Phillips Taps Into A New Urban Hobby: Beekeeping
culture

A sexy new beehive design brings an ancient craft into the 21st century.

Nestor Bailly, PSFK
  • 8 november 2011

Urban beekeeping has quickly risen as a productive hobby for New Yorkers ever since the Board of Health reversed a longstanding ban on tending honeybees in the city limits back in March 2010. Until then, beekeepers were hiding their hives by disguising them as air conditioners or sealing them inside their apartments with a tube leading outside.

The love of the swarm has even led to a fight. When Hurricane Irene hit the New York area in August, it imperiled a large beehive in Fort Greene Park, Brooklyn when it destroyed the hive’s host tree. News spread quickly across the city’s beekeeper communities via Facebook and Twitter, with the two main beekeeping groups squaring off over who could claim the 30-40,000 strong feral hive. The police’s resident beekeeper, Tony Bees of the N.Y.P.D., had to be called it to help settle the dispute.

Phillips has gotten wind of this trend as it has grown across the country (and the world) and came up with a concept beehive that is very sleek and well-designed. Part of the initiative that includes the Microbal Home, the Urban Beehive is meant to allow everyone to glimpse the remarkable world of the honeybee.

Phillips beehive

From the Urban Beehive page:

The design of the beehive is unconventional, appealing, and respects the natural behavior of the bees. It consists of two parts: entry passage and flower pot outside, and glass vessel containing an array of honeycomb frames, inside. The glass shell filters light to let through the orange wavelength which bees use for sight. The frames are provided with a honeycomb texture for bees to build their wax cells on. Smoke can be released into the hive to calm the bees before it is opened, in keeping with established practice.

The bulk of the hive hangs inside a glass window, viewable through a tinted vessel, while the only opening to the hive leads outside so amateur beekeepers can enjoy their bees without the worry of being stung.

A product like this is remarkable because it goes good on several levels. The community benefits from pollination, which allows plants to flourish and supports a healthy environment; the household or family hosting the hive gets delicious honey; and individuals learn about the incredibly complex society and teamwork that is a beehive.

phillips beehive

Phillips

Urban Beehive

Trending

Zagat's Cafe Offers Tiny Replicas Of Classic NYC Dishes

Experiential Marketing
Social Media Today

Your Favorite Tweets Are Now Wearable

This temporary tattoo allows fans to wear their most favorite moments from the social platform

Technology Today

This Mirror Tracks Your Dark Circles And Fine Lines

HiMirror is a device snaps a photo of your face every day to provide feedback on how to care for your skin

Trending

Get PSFK's Related Report: Future of Automotive

See All
Sustainability Today

Biodegradable Furniture Made From Pine Needles Could Be The Next Phase Of Sustainable Living

Premiering at Dutch Design Week 2016, the collection fully utilizes an often wasted material

Retail Today

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

Related Expert

Joanne McNeil

Sharing Economy, Social Computing, Internet Culture

Syndicated Today

Madrid's 'Robin Hood' Cafe Charge The Rich To Feed The Poor

The charity restaurant makes money from customers by day to offer homeless people meals at night

Technology Today

Modular System Lets Musicians Create Their Own MIDI Controllers

Mine is a customizable music-maker that lets people design their most ideal layout

USA Today

Amazon Launches Cashier-Free Store For Ultimate Efficiency

The retailer is looking to make shopping even faster by letting customers instantly pay as they walk out the door

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Augmented & Virtual Reality Today

Marble-Like Mini-Worlds Invade Miami Art Week And Your Mobile Screen

The gallery world's sphere of influence seems to be expanding into the realm of Pokémon Go—why that's a good thing

Health Today

A 'USB Stick' That Can Detect HIV Levels

The simple device developed at Imperial College London measures viral load in less than 30 minutes

Customer Retention Today

Crafting The Personalized Retail Experience

Marriott International's Christopher Baer shares insights into how the hospitality company is strategizing customer service

Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Travel Today

Portable Computer Monitor Opens Up Like An Umbrella For Travelers

This mobile screen and projector means work can go anywhere and still feel like working from home

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Food Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature

Mobile Today

This Piece Of Plastic Is Designed To Curb Phone Addiction

The NoPhone Air from New York agency Barton F. Grafis is actually no phone at all

No search results found.