menu

Phillips Taps Into A New Urban Hobby: Beekeeping

Phillips Taps Into A New Urban Hobby: Beekeeping
culture

A sexy new beehive design brings an ancient craft into the 21st century.

Nestor Bailly, PSFK
  • 8 november 2011

Urban beekeeping has quickly risen as a productive hobby for New Yorkers ever since the Board of Health reversed a longstanding ban on tending honeybees in the city limits back in March 2010. Until then, beekeepers were hiding their hives by disguising them as air conditioners or sealing them inside their apartments with a tube leading outside.

The love of the swarm has even led to a fight. When Hurricane Irene hit the New York area in August, it imperiled a large beehive in Fort Greene Park, Brooklyn when it destroyed the hive’s host tree. News spread quickly across the city’s beekeeper communities via Facebook and Twitter, with the two main beekeeping groups squaring off over who could claim the 30-40,000 strong feral hive. The police’s resident beekeeper, Tony Bees of the N.Y.P.D., had to be called it to help settle the dispute.

Phillips has gotten wind of this trend as it has grown across the country (and the world) and came up with a concept beehive that is very sleek and well-designed. Part of the initiative that includes the Microbal Home, the Urban Beehive is meant to allow everyone to glimpse the remarkable world of the honeybee.

Phillips beehive

From the Urban Beehive page:

The design of the beehive is unconventional, appealing, and respects the natural behavior of the bees. It consists of two parts: entry passage and flower pot outside, and glass vessel containing an array of honeycomb frames, inside. The glass shell filters light to let through the orange wavelength which bees use for sight. The frames are provided with a honeycomb texture for bees to build their wax cells on. Smoke can be released into the hive to calm the bees before it is opened, in keeping with established practice.

The bulk of the hive hangs inside a glass window, viewable through a tinted vessel, while the only opening to the hive leads outside so amateur beekeepers can enjoy their bees without the worry of being stung.

A product like this is remarkable because it goes good on several levels. The community benefits from pollination, which allows plants to flourish and supports a healthy environment; the household or family hosting the hive gets delicious honey; and individuals learn about the incredibly complex society and teamwork that is a beehive.

phillips beehive

Phillips

Urban Beehive

culture
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Kevin Slavin

Game Design and Technology

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fashion Yesterday

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

No search results found.