Photographer Creates Limited Edition Packaging For Whisky Brand Using X-Ray Machine
Nick Veasey shoots images of The Macallan's Six Pillars, which will appear on the Sherry Oak 12 year old line this holiday season.
- 16 november 2011
The award-winning British photographer and artist Nick Veasey has used an x-ray machine to create a series of images for limited edition packaging of The Macallan whisky. The Sherry Oak 12 years old line will feature the six x-ray photographs, which represent The Macallan’s Six Pillars, the distinctive features of the product: a house (Easter Elchies House, the spiritual home of The Macallan), a still (curiously small stills give The Macallan its rich character), scissors (the finest cut of spirit – only 16% of the distillation is filled into cask), a cask (exceptional oak casks are used to mature the whisky), a feather (natural colour, as no artificial colourings are used in any of their whiskies), and a liquid drop (the peerless spirit that is The Macallan). Nick Veasey explains his style of photography:
We live in a world obsessed with image. What we look like, what our clothes look like, houses, cars… I like to counter this obsession with superficial appearance by using X-rays to strip back the layers and show what it is like under the surface. Often the integral beauty adds intrigue to the familiar.
The Sherry Oak 12 years old with limited edition x-ray packaging will be on sale in time for Thanksgiving in the US.