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PSFK Tries On Trunk Club’s Personal Shopping Service

PSFK Tries On Trunk Club’s Personal Shopping Service
Retail

Men's fashion experts send custom styles directly to your doorstep.

Scott Lachut, PSFK Labs
  • 15 november 2011

In an attempt to stay abreast of what’s fashionable for Fall, PSFK recently test drove Trunk Club‘s curated fashion service, which connects shopping-adverse gentleman with personalized stylists who hand-select clothes based on individual preferences and ship them directly to your doorstep. Shipping costs are free and users of the service only pay for what they decided to keep.

After signing up online, members are asked to build a profile, listing favorite brands, general sizing, basic style and any specific fit issues, a process that took us about 15-20 minutes. From there, members get contacted by a personal Trunk Club representative via email, offering the ability to get more detailed about preferences, taste in clothing and current wardrobe needs. And because another member of Team PSFK recently had their own trunk delivered, we were even able to ensure that there wouldn’t be any outfit duplication within the office, a regrettable situation that no forward-thinking company or employee should have to face.

The Trunk arrived at our offices within the week, along with a hand written note from our style guide Teresa, detailing some of the pieces that she sent based on our discussion. There was a complementary mix of shirts and sweaters, featuring brands like Gant and Jack Spade, along with a pair of jeans from J Brand, and even a coat for the coming winter. Being able to try things on outside the context of a dressing room without the pressure of making immediate decisions or dealing with inattentive sales staff provided a welcome change to the typical retail experience. And the Trunk Club folks make themselves available throughout the entire process, driving home their mission to create a positive customer experience, despite the lack of face-to-face contact.

Unfortunately for us, there were some fit issues, which were more a function of cut than sizing, but that’s the reality of shopping for clothing online and something that we suspect the company will take into account as they build a relationship and rapport with both their clients and their brand partners. The styles were spot on though, and we walked away with a few new shirts and a pair of jeans, which is more than we can say for some of our previous shopping excursions, and returning the trunk required no more than a quick trip over to FedEx. All in all, an enjoyable process that delivered a nice alternative to visiting multiple stores or dealing with the often daunting prospect of the online shopping landscape.

Trunk Club

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