menu

Qantas Twitter Competition Flooded With Customer Complaints

Qantas Twitter Competition Flooded With Customer Complaints
Advertising

The airline's responses focused on the contest and ignored the grievance tweets.

Emma Hutchings
  • 23 november 2011

Qantas launched a competition on Twitter, offering 50 pairs of Qantas First Class pyjamas and amenity kits to those who tweet a creative response to the question “What is your dream luxury inflight experience?” using the hashtag #QantasLuxury. Unfortunately, this backfired when the feed became inundated with angry tweets from unhappy customers.

Qantas Twitter Competition Flooded With Customer Complaints

One tweet read: “giving yourself a pay rise whilst grounding your whole airline and taking local jobs offshore”. Another person tweeted: “being abandoned at Heathrow for 4 days in the snow with no customer support while trying to get home to 8mo pregnant wife!” These grievance tweets were followed by hundreds of sarcastic ones criticizing the timing of the campaign and branding it a PR disaster.

The airline itself chose to focus on the competition and tweeted responses that ignored the unhappy customers, such as: “Wow! Some very creative tweeps out there. Keep the entries coming”, although it did acknowledge the high number of tweets it had received: “At this rate our #QantasLuxury competition is going to take years to judge”.

Qantas Airways

Advertising
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Deirdre Stone

Creative Technologist

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fashion Yesterday

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

No search results found.