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Rapid Growth Of Consumerism And Changing Consumer Identity In China [Headlines]

Within the increasing number of people purchasing goods, brand awareness is rising, but loyalty to particular brands is not.

Liz Walsh
  • 8 november 2011

McKinsey’s 2011 survey of Chinese consumer behavior revealed three trends, primarily that consumerism is growing rapidly in the country. McKinsey Quarterly.

+Asia
+change
+china
+Chinese
+consumerism
+consumers
+Customer retention
+growth
+Headlines
+identity
+McKinsey
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