menu

Rapid Growth Of Consumerism And Changing Consumer Identity In China [Headlines]

Within the increasing number of people purchasing goods, brand awareness is rising, but loyalty to particular brands is not.

Liz Walsh
  • 8 november 2011

McKinsey’s 2011 survey of Chinese consumer behavior revealed three trends, primarily that consumerism is growing rapidly in the country. McKinsey Quarterly.

Trending

Perrier-Jouët Lounge Includes Grape Skin 3D-Printed Champagne Bowl

Advertising
Related Expert

Anu Acharya

Genetics, Personalized Medicine, Preventative Care

Asia Today
PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

No search results found.