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Retail Store Based On Book Search Classifieds For Sentimental Items

Retail Store Based On Book Search Classifieds For Sentimental Items

Artist Miranda July brings her book to life with an actual store.

Yi Chen


The book ‘It Chooses You’ is written by artist Miranda July and follows her obsession in getting to know the sellers in the iconic classifieds booklet, the PennySaver. As part of the book launch, July is collaborating with design studio Partners & Spade to set up a retail store within its studio in New York to resale memorabilia and meaningful items they find in classifieds. Each item is accompanied by an interview with the original seller to provide insights into the unique objects.

The It Chooses You store currently includes a set of Japanese wooden dolls, a collection of stolen oil paints, a jar of bag clips, and interesting sculptures. Local sellers and July will be attending the opening reception of the store on 17 November. July will also be signing copies of her latest book.

Partners & Spade

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