menu

Electric Luxury: PSFK Test Drives The Rolls Royce Phantom EX

Electric Luxury: PSFK Test Drives The Rolls Royce Phantom EX
Design

A new luxury concept car includes refined design details.

Piers Fawkes, PSFK
  • 14 november 2011

Last week we had a moment of fun by testing out an electric concept car from Rolls Royce. New York is the last stop on the long tour that the car has taken: The British-based maker of hand-built luxury vehicles has been showing the 102EX to media and customers around the world to gauge interest in an upscale alternative power vehicle.

The Phantom’s regular 6.75-litre V12 gas engine and 6-speed gearbox have been replaced on this model by a lithium ion battery pack and two electric motors mounted on the rear sub-frame. These motors are connected to a single speed transmission with integrated differential. The twin motors give the electric Phantom a maximum power output of 290kW and torque of 800Nm available over a wide band. In comparison the standard Phantom has 338kW with maximum torque of 720Nm.

As we aren’t quite accustomed to driving Rolls Royces we can’t tell you how this handled versus its V12 cousin but the ride was like pushing a cloud around the streets of New York. The acceleration was generous and the brakes recharged the battery without any noticeable impact on performance.

Inside the car, the design team has been exploring the use of different materials. The leather has been treated and stained without chemicals and is colored with chestnut oil. Instead of using wood, the manufacturers added glass weave to the panels. Ian Cameron who is Chief Designer at Rolls-Royce Motor Cars says:

It’s a credible design concept that perfectly complements the experimental nature of the car, exploring options in light, space and use of materials. Had we changed the overall aesthetic, the concept would have lost credibility; our audience would assume it was simply a styling exercise. The reality is that this is an experimental vehicle in its truest sense, challenging perceptions, emotions and values — as well as exploring alternative drive-train technology.

A Rolls Royce PR person told us that there was mixed reaction to a car that can go for 120 miles on a single charge. Some owners bought a Rolls Royce because there were no compromises, others weren’t very effected by gas price fluctuations (as you can imagine). But some customers did show an interest and told the car company that even though they may own a car that could have a price of up to $450,000 — they still wanted to be responsible in the same way that they make responsible choice about the environment at home: like recycling and eating organic.

Click through the thumbnails below to see all the images from our drive:

www.electricluxury.com

[Images by Newscast]

Design
Trending

Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Advertising
Arts & Culture Today

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Today

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap

Trending

Get PSFK's Related Report: Future of Automotive

See All
Social Media Today

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Today

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Related Expert

George Kvasnikov

Interface & Graphic Designer

Fitness / Sport Today

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Today

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Today

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Travel Today

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Today

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.